A warm, comforting advert recruiting home carers. This heart-warming advert tells the story of an elderly gentleman reflecting on his lost wife and his desire to stay in his own home as he becomes less able to look after himself.
This campaign for Home Instead was broadcast on national UK TV during 2019 and 2020. The advert appealed for new carers to look after older members of society in their own homes, as well as targeting the service to family members.
An important aspect to adverts is getting the information and the feel of the product over in a very short space of time. This advert had to be warm, comforting, authoritative and calming while retaining a friendly tone. My voice is the narration, the second female voice you hear.